I guess like they say great ideas come in clusters. Following the heels of the recent success of MyHouse in Hollywood comes another talked-about-long-awaited venue PLAYHOUSE. This project comes courtesy of Robert Vinokur who is part of the MUSE LIFESTYLE GROUP. The venue aims to inject a little South Beach smack dab in the middle of Hollywood since we already got the “New York” vibe already here.  I guess the next club theme to expect is something from Texas or Hotlanta?

Anyhow, the nearly 13,000-square foot nightclub aims to dazzle clubbers this summer.  The creative look is courtesy of world renown ICRAVE.  Expect name DJs from Europe and a clever 24-hour modern diner concept “Sweet Love Hangover” that clubbers can hit before, after or during their evening.  Can you say a FOREVER WAIT ON YOUR SCRAMBLED EGGS?

The sound system is state of the art and was designed by Dan Agne from Sound Investments.  The lighting system at the Fox was designed by Steve Lieberman of SJ Lighting, known for his work at Tao Las Vegas, Cherry Las Vegas, and Crobar New York.  So technically it’s not only South Beach but New York, Las Vegas, etc.  In other words, don’t feel so bad in regards to popping your $400 priced bottle in this recession because you’re partying as if you’re in NY-Miami-Las Vegas-and of course Hollywood BITCH!

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